We began our journey by setting the strategic foundation — designing best marketing campaigns and clarifying the brand architecture required to drive growth.
To reach out to a wider target audience in order to establish a strong brand recall.
The communication approach was to build on the community aspect of the brand.
We could thus leverage this trust into a potential lead by launching economical homes in the market By using intent-based platforms, we targeted people who were already searching for luxurious home and diverted their perception from a ordinary lifestyle to the hassle-free luxurious living with India's most prominent brand Eros Group.
EROS Group, a Company which needs no introduction “The Recognized Real Estate Giant in India” with special strength in and around Delhi, exuberate quality and excellence with over 70 years of expertise and experience. It has created some of the most pioneering episodes of Real Estate Promotion and Town Planning for a period of over 70 impressive years.