EROS GROUP

  • Partecipants

Case Study

We began our journey by setting the strategic foundation — designing best marketing campaigns and clarifying the brand architecture required to drive growth.
Objective:
To reach out to a wider target audience in order to establish a strong brand recall.
Execution:
The communication approach was to build on the community aspect of the brand.
We could thus leverage this trust into a potential lead by launching economical homes in the market By using intent-based platforms, we targeted people who were already searching for luxurious home and diverted their perception from a ordinary lifestyle to the hassle-free luxurious living with India's most prominent brand Eros Group.